The Future of Enterprise Selling Starts Here
Enterprise Sales Orchestration
Enterprise Sales Orchestration (ESO) helps you win complex, high value deals by aligning every stakeholder and process around a shared outcome. In enterprise selling there isn’t just one decision maker, there are networks of influencers with competing priorities. ESO provides a structured approach to map those networks, build consensus across diverse agendas, and anticipate friction so you can accelerate decisions and reduce risk. With ESO you’ll orchestrate people, processes, and insights to move complex deals forward.
Key Benefits
Decode Enterprise Complexity
See the hidden decision networks that shape enterprise deals and gain clarity into how organizations truly make decisions.
Align Stakeholders Interests
Build consensus across diverse and competing agendas by mapping influence, priorities, and motivations.
Reduce Friction and Risk
Anticipate resistance, uncover hidden obstacles, and eliminate deal-killing risks before they surface.
Accelerate Decisions
Speed up enterprise buying decisions by guiding stakeholders with structure, clarity, and confidence
How it Works
Reveal the web of influence and authority within your target accounts so you know who truly drives enterprise decisions.
Design behavioural maps that decode stakeholder motivations, biases and leverage points, enabling you to build consensus across diverse agendas.
Lead stakeholders through a structured process that aligns interests and creates enterprise-wide commitment, accelerating decisions.
About The Book
Enterprise Sales Orchestration — The Book is your playbook for navigating complex enterprise deals. You’ll learn how to decode the web of influence within customer organizations, align diverse stakeholder interests, anticipate and neutralize friction, and guide buyers toward fast, confident decisions. Through real‑world examples and actionable frameworks, the book helps you turn complexity into momentum and consistently win high‑stakes sales.
About The Author
Marco Diaz is a veteran enterprise sales leader with more than 25 years’ experience driving large-scale digital transformation and cybersecurity initiatives. He has led global teams that consistently close complex, high-stakes deals. Drawing on decades of frontline experience, Marco created the Enterprise Sales Orchestration (ESO) methodology to tackle the recurring challenges he saw in enterprise selling. His mission is to equip sales professionals with a repeatable system that blends strategy, psychology and orchestration to turn complexity into momentum.
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Talk to Us About Enterprise Sales Orchestration
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