ESO Training

Turn orchestration into a team discipline.

Why Training Matters

Most sales teams lose enterprise deals the same way:

  • A great champion gets isolated

  • Stakeholders resist from hidden corners

  • Conversations revert to features, not outcomes

These aren’t skill gaps — they’re orchestration gaps.

ESO Training builds orchestration into your team’s muscle memory so that every deal benefits, not just the ones we intervene in.

What We Do

ESO Training programs scale the methodology across your team with a mix of structured learning and live deal application:

  • The ESO Core Program

    • Six immersive modules covering stakeholder mapping, frameworks, orchestration, and timing

    • Delivered virtually or onsite

    • Each module combines insight, examples, and applied practice

  • Role-Based Training

    • Account Executives: stakeholder influence, deal sequencing, champion activation

    • Sales Engineers: technical-to-business translation, behavioral cues, silent objection handling

    • Sales Leaders: pipeline orchestration, coaching frameworks, strategic timing

    • Marketing: craft narratives that align campaigns with stakeholder frameworks and support champions with assets that sell internally

  • Practice Labs

    • Teams bring live accounts into the room

    • ESO frameworks applied directly to active opportunities

    • Immediate feedback and orchestration corrections

What You Gain

  • Consistency — a common orchestration language across your sales force

  • Capability — teams equipped to handle political, multi-stakeholder dynamics

  • Scalability — orchestration embedded as a repeatable discipline

  • Performance — stronger win rates, predictable deal movement, healthier pipeline

When to Engage Training

Training is designed for organizations ready to scale orchestration beyond a few deals:

  • Growing sales teams entering more complex enterprise environments

  • Leaders seeking a consistent methodology across regions or divisions

  • Teams repeatedly losing late in the cycle due to misalignment

  • Companies needing to shift from transactional selling to strategic orchestration

If your goal is capability that scales, Training is the answer.